It's Alive Inside

I love this commercial! It suprised me to find it was for Guinness Draft Beer because it is such an innovative approach compared to the majority of beer commercials we see. The idea behind it is clearly expressed even without the text at the end. To think about beer in that way, like a complicated combination of instruments that when played together, make beautiful music is really cool. My only complaint is that they ended the commercial with the stereotypical "bar scene" which I think takes away from the creative slot. But overall, I am really impressed with this ad.