Sunday, November 25, 2007

An Incentive to Quit



This is an advertisement I drew for a group project. We had to write a creative brief for Nicorette Gum and illustrate an advertisement that answered our brief. We decided to incorporate a snow man because after all, it is the holiday season. Also because studies show that one's desire to smoke severely increases over the holidays because of the stress, food, drinking, and mourning for some that comes along with it. We were encouraging the consumer to "Bud Out before you Burn Out!" Kick it now before the holidays get here so you don't have to worry about succumbing to your desires. I had a great time doing the project and now I know exactly how much stress comes with trying to produce a visually pleasing advertisement for the masses!

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