Thursday, October 4, 2007

A Century in Silence



No words, just music. The product: Levi's jeans! The commercial starts from the beginning of Levi's and travels through the decades by unveiling the trend of the time period. Just as you think things are about to get steamy, another layer of clothing emerges, and the sequence continues until the two are left wearing skinny, low-rise jeans, then..well you get the picture. The ad is fun and edgy, but still tasteful. The jeans of "today" are showcased as being much sexier than the overalls shown in the beginning. Without words, the intention of the ad can easily be grasped by viewers. I have not seen this commercial on TV but I would like to.

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