Folgers coffee took a shot at guerrilla advertising...and it worked! A print ad of a cup of Folgers coffee was placed over manhole covers all around New York City. My favorite part is that holes were poked so that steam could come from under the streets, which created the illusion that the coffee was hot! I LOVE IT! This was done almost a year ago, but I think this is such a creative method for guerrilla advertising, or advertising in general really.
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