This print ad was directed by Hisham Kharma for Alma Magazine. The tag line: "Wow! Ninjas are Awesome! Ignorance is Unacceptable!" What a great example of a symbolic signifier. The swastika is such a powerful symbol that doesn't need any translation. It carries a culturally determined meaning and in this case, is linked to something completely different from itself- a magazine. I love the tag line too because it adds a little humor to such a somber and disturbing symbol without being anti-semetic. When you first look at the ad, you're not really sure what company would consciously choose a swastika to promote their product, but for Alma Magazine it works. They're trying to appeal to prospective buyers and readers of the magazine and after seeing this, I want to check it out.
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